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Innovation in the meeting industry – Turin (Italy), March 15-16, 2012

A selection of top expertees in marketing, technology and destination management talked about “Innovation in the meeting industry” during the V Convention of Federcongressi & Events on 15 and 16 March 2012. A two day event full of interesting workshops and meetings focused on the innovation as the essential tool to compete and grow in a very complex economic system.

The importance of a strong international brand to promote the national MICE sector and to integrate the small and medium companies under a unique strategy was confirmed by the speakers of the introduction session.

The innovation in the way of communication and the “web 2.0 era” were one of the most interesting topic of the Convention: the meeeting industry has to be aware that social networks are changing the market and the tools used to promote your company and to interact with your target.

Continue reading on www.conventionbureau.it.